12 Keys to Effective Business Networking

12 Keys to Effective Business Networking

“The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer’s are good listeners, not good talkers.” – Guy Kawasaki

Account management training


Golden rules of networking

  1. Attend at least one networking event EVERY week. Many people will do 2-3 a week during a three month start-up phase. 90% of success in networking is showing up.
  2. Listen more than you talk, be sincerely interested in others. Flattery really does work.
  3. Circulate, circulate, circulate. Think, act and behave like a host.  Help others get connections – introduce people to others you have just met.
  4. Give referrals, either at the event or as soon after as possible. Ask “Who or are would be an ideal referral or new potential lead for you?” and “What can I tell people about you and what you offer?”
  5. Do not give a card without getting one in return (ask first).
  6. Follow-up all connections the next day and make detailed notes. Stay in touch regularly.
  7. Think carefully about joining any club or network – you will be committed to going.
  8. Treat it like a sales appointment. Be smart, on time and polite (and stay sober!).
  9. Talk to people you do not know more than people you do know, twice as many if fact.
  10. Offer to speak at events. You do not have to be a great presenter, just have an interesting story to tell or topic to share.
  11. Do not try and sell to people, simply ask for people they might know who you can help: “Do you know any company type or job title that might be looking to business improvement or solve business problem?
  12. Develop yourself to be someone who is interesting to talk to, easy to get on with and makes people feel special. (Even more than you already are, of course!)

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie